B2B sellers that put their customers' experience at the center of their ecommerce plans will transform their performance within the next couple of years.

B2B organizations can't rely on their specialized products to supply differentiation in the marketplace. More and more of the shopping process now happens online, so businesses need to be discoverable, and must deliver fast, easy and satisfying experiences for his or her busy customers.

The customer's voice

Paying focus on your customers' feedback has never been more essential. This is not merely something you do when you're planning to launch a new ecommerce website – although that's equally important. Really successful B2B ecommerce companies make adjustments because they visit enhance their products and services, all of the time, depending on their customers' responses.

Easy user journeys

B2B buyers are busy people, so they won't waste time on ecommerce sites that are slow to load or difficult to use. Impressive graphics and animations which are required for the B2C experience aren't priorities for B2B buyers. Instead, they will want everything to be crystal clear and very efficient. They need easy searches and straightforward ordering.

Fast and intuitive journeys according to your buyers' needs will not only improve conversion rates, they will also build customer loyalty. Ecommerce technology can already anticipate what visitors to your site are searching for and enable them to along the way.

Registered users will get a nearly entirely personalized experience, tailored for their buying history and search criteria. By showcasing an entire suite of merchandise, including components, spares, and related products you are able to increase your customers' buying experience and optimize profits.

Easy purchasing

The buyer's experience could be improved dramatically by helping them to select and store their choices, so that they can complete their purchase easily. Give a downloadable stock keeping unit (SKU) list, multiple filters to refine selections quickly and auto-completion of product details to help make the whole experience painless.

Easy payments

Complete end-to-end self-service will be at the top of your customers' listing of requirements, with accounts setup for easy online invoice payments. While some buyers might still prefer purchase orders and paper invoices, the popularity is unquestionably electronic. For sellers same-day electronic payments can halve processing costs and significantly reduce customer inquiries.

Easy access

B2B buyers use mobile devices during their research and as a part of their purchasing process. They will often discover products on one device, then use desktop computer and perhaps return to another device before completing their transaction.

Making sure their buying experience is great at every point of contact is essential However, the B2B process often includes a number of complex product information, data tables, diagrams, and downloadable files. Prioritizing content that must be accessed easily and consistently across all devices, using intuitive designs and going for a practical look at just how much information is needed will help you meet the challenge.

What's great for your buyers will be good for your business

When you take a customer-centric approach to your B2B online business you'll increase your opportunities to improve average order values. You will also build your reputation for high-quality customer support and build long-term loyalty.