The Cloudfy software like a service ecommerce platform was designed in the outset to meet the requirements of business-to-business operations.

Now, greater than a decade on, its configuration like a powerful and capable business solution for all types of B2B organization is finished, however the journey continues.

We spoke to Rob Williams, Cloudfy CEO, concerning the continuing evolution of Cloudfy and his vision for future years.

When discussing your the nation for Cloudfy, he's very clear: “We continue to refine our offer to meet and exceed the needs of B2B ecommerce companies of all types and sizes around the world. We provide updates to make sure that every aspect of the woking platform is simple to make use of and intuitive for back-end users, which front-end customer experiences are exceptional.“

“We work with our clients to optimize every aspect of the business, from their 24/7 online customer self-service portal to the efficiency of the fulfillment processes.”

Cloudfy's context

Rapid adoption of ecommerce around the world recently has challenged traditional considering how you can conduct business. The rate of ecommerce uptake might have been accelerated by as much as five years.

Digital technologies and ecommerce have become required for many companies throughout the coronavirus pandemic when more traditional channels couldn't be used. For some businesses the journey has just started, while others have managed to move on at pace. Either way, there is no turning back.

The ecommerce process for retailers could be fairly simple and direct, involving individual purchase decisions that may be complete within a few minutes. In contrast, the B2B purchasing journey can be lengthy and sophisticated, often involving as much as ten points of contact, each with their own priorities and knowledge. In light of this, many manufacturers are now selling straight to their end users (D2C), which is changing the dynamics of their sales operations.

For B2B companies getting ready to meet post-pandemic challenges digital transformation is going to be essential, requiring innovative and versatile solutions to meet complex requirements. They must create seamless processes that do a lot more than enable single purchases; they have to also build and manage ongoing relationships.

Creating a strong digital environment is a critical strategic choice that will help to produce and maintain the long-term commercial relationships needed for business growth.

It's more essential than ever in the present climate to have an effective, scalable and reliable ecommerce platform. For many businesses, their future will depend on the choices they create now.

Rob Williams, Cloudfy CEO

Online and offline processes must work seamlessly, and every customer's experience must be personalized with tailored pricing, relevant offers, recommendations and prompts for repurchasing.

Integration and automation would be the keys to delivering outstanding customer experiences. Cloudfy's SaaS model is certainly well-placed to satisfy this requirement, allowing businesses to remain the main thing on technology with scope for growth, customization and agile innovation.

Digitally enabled sales, support and customer service teams still have an essential role in delivering the exceptional levels of customer experience which are becoming differentiators.

B2B ecommerce with Cloudfy

Rob Williams explains how Cloudfy is responding to this fast-changing environment:

“Cloudfy's core functionality is simple and have rich for B2B companies. It's more essential than ever before in the current climate to have an effective, scalable and reliable ecommerce platform. For some businesses, their future will depend on the options they create now”.

Cloudfy's out-of-the-box integrations and powerful application programming interface for bespoke customization provide outstanding flexibility and regular updates will continue to refine and enhance the overall package.

Cloudfy are now able to power multiple website storefronts from the easy-to-use dashboard. B2B companies can seamlessly deliver improved customer experiences and reach untouched markets with multiple domains and tailored catalogs. Multiple languages, currencies, payment and shipping methods can all be supported.

Cloudfy's flexible and responsive design tools have always been popular and the latest updates to Page Designer make sure that from your homepage to your social media integrations provide rich, on-brand content that's optimized for fast performance.

Many companies are facing the task from the increasing price of acquiring new clients, making retaining existing customers an even greater priority. Customer loyalty programs can help you to retain your valued customers and increase their lifetime value. With Cloudfy you can offer loyalty points and promotions against your customers' accounts, making sure they are relevant and increase the value of purchasing journeys.

While digital self-service might be ideal in some market sectors, many B2B transactions are extended and sophisticated. When field sales teams can't go out to meet their clients one way to bridge the gap is with comprehensive configure quoted price (CPQ) functionality. Cloudfy's enhanced CPQ feature, integrated together with your crm and enterprise systems, enables you to automate quotes and to generate accurate pricing quickly.

Cloudfy's functionality as a self-service portal has also been extended with the addition of a document store where, for example, contracts and sales agreements could be held for simple access anytime.

The Cloudfy ecosystem is also expanding thanks to the strong relationships having a growing quantity of leading expert companies. It has provided the foundation for any comprehensive library of app extensions and plug-ins. For example, Shipper HQ supports real-time calculations of shipping rates and delivery options. Shipstation can modify how you manage and fulfill orders while TaxJar streamlines organizing and calculating sales taxes.

Looking towards the future

CEO Rob Williams says there are several clear signposts to future needs: “We have previously developed a number of marketplace connections for businesses that are looking for new transactional approaches. As management search for simpler ways to streamline their inventory and extend their offer we expect our 'build once and share' approach to creating and testing connectors for major retailers to be in demand.”

“Machine learning and artificial intelligence continue to have an impact on the development of ecommerce, and they're not just for business to consumer transactions. Predictive recommendations, based not just on buying histories but also on search behavior and even wider search trends, will be a key a part of B2B ecommerce.”

“B2B commerce information mill also recognizing the benefits of D2C. The direct relationship provides valuable customer data and possibilities to make sure refine products and marketing approaches. Making D2C an integral part of a forward-thinking sales strategy and taking advantage of the most recent and best tools to deliver it successfully is going to be a chance for differentiation.”

Cloudfy is constantly on the focus on delivering integrated B2B ecommerce solutions for manufacturing, distribution and service businesses worldwide.

If you would like to know more, talk to our experts today.