Forrester forecasts that B2B ecommerce will take into account 17% of all B2B sales in the US by 2023, reaching $1.8 trillion.

That's an anticipated compound annual growth rate (CAGR) of 10% for B2B ecommerce. It represents a major chance of businesses that are ready. However, as much as 60% of US manufacturers and almost 40% of wholesalers have yet to launch an ecommerce site.

Here we check out how Cloudfy might help US businesses prepare for a thrilling B2B ecommerce future.

Round the clock self-service

Millennials who've developed with internet ordering are becoming more involved in B2B purchasing. They expect the same flexibility they get in retail shopping online.

With Cloudfy you can setup your online shop to fit perfectly together with your brand knowing that you also have all the power an ecommerce solution designed for B2B ecommerce. Your buyers can access their account anytime and from anywhere, using any device. Importantly, your younger buyers will most likely complete many of their research online before contacting you directly. If they don't find you online easily, they won't be picking up the telephone.

If you've had a B2B ecommerce platform for several years, there is something else you should think about. Almost 60% of Millennial buyers will stop using the services of a B2B company if their ecommerce experience is difficult to use on cellular devices.

A seamless experience

Very few people are impressed by clever online technology anymore. What's going to catch your buyers' attention is a seamless, intuitive online experience. They want ecommerce tools that make their purchasing simple and easy , hassle-free.

Cloudfy includes integration to any or all the main business systems, straight out of the box. Which means you can offer your customers an online login to your site to view their transactions all the way using their initial inquiry right through to delivery.

Streamlining processes

Integration with your ecommerce site will also eliminate the need for time-consuming manual re-entry of knowledge. This will enhance your efficiency and reduce the chance of errors. Your visitors will have confidence within the service you provide and does not need to make as numerous inquiries to your sales team.

Voice search

You have to be easily found online, so your B2B website needs to be optimized for search engines. That might sound obvious, however with more and more voice activated devices available (like Siri, Alexa or Google Home), you have to be ready for any shift to voice activated searches.

It's already having an impact in the consumer marketplace and B2B will follow soon. Gartner predicts that around one third of all searches will be made without a screen by 2022.

Cloudfy is ready. You are able to optimize your site for SEO with the platform to ensure that you keep up with alterations in search.

Turning data into intelligence

Almost 80% of Millennial buyers expect B2B sellers to create personalized purchasing journeys, based on their buying history.

Artificial intelligence (AI) and machine learning are going to have a major effect on customer experience. AI will even improve your efficiency and profitability in an increasingly cost-sensitive marketplace.

AI is behind a new generation of search tools. For example, there is a mobile app with image recognition that can launch searching with different photograph taken on a smartphone. It'll deliver relevant results based on the image and your buyer's purchase history.

Cloudfy has been going through the potential of AI for B2B ecommerce for some time, so that you can be ready to improve your performance with the latest technology.