Millennial B2B buyers are increasingly important in the marketplace. More than 8 out of 10 of them state that their mobile devices are essential for their work.

There are countless mobile apps, or apps, for smartphones, tablets along with other mobile devices. Statista, the data specialists, predict that mobile apps will generate around $189 billion US through app stores and in-app advertising by 2022, therefore the opportunity they represent is big. However, B2B companies happen to be slow to consider apps in their ecommerce strategy.

Applicable apps

Amazon, eBay, and Facebook were among the first to recognize the potential of mobile apps. They put mobile app development at the center of the digital business strategies, and they haven't looked back.

Modern individuals are pleased to buy, order, play games, plan, learn, socialize and work using apps. Because so many B2B companies have registered trade customers that place repeat orders, an ordering app is a perfect solution. Wholesalers, distributors, and manufacturers can all improve and streamline their sales and marketing processes, increase engagement with buyers and improve conversions too.

Software-as-a-Service (SaaS) platforms like Cloudfy are leading the way, with a sales rep mobile app along with a B2B client ordering app suitable for companies of any size and also at all stages of development.

Being Millennial-ready

The expectations of millennial B2B buyers are greater than ever, driven by their online retail experiences. Being online constantly for work and leisure helps make the need for round-the-clock availability a priority.

In the retail context 95% of in-store purchases were affected by a mobile ad or push notification, whether through direct engagement or calls to action.

Google's 'Win Every Micro-Moment With a Better Mobile Strategy' says that people check their phones 150 times a day and on average they spend three hours on mobile apps. When compared with mobile web interactions, mobile apps are fast, allowing buyers to access content quickly and improving overall user experience.

Mobile app preference

The 2022 U.S. 'Cross-Platform Future in Focus' survey showed that mobile apps were the most well-liked medium for mobile browsing. Here are just some of the reasons:

Dedication – Mobile apps are designed to make it easier for users to do what they desire to do, delivering a better experience than mobile browsers or even desktops.

Device friendly – Apps are made to make use of the features of cellular devices easily, such as the camera, location information and Bluetooth. Lots of processes are automatic, including checkout and payments. So, for example, charge card details could be read while using camera, so there's no need to key in the numbers.

Speed – Apps load quickly and there's no need to open an internet browser or type in an internet address and wait for the page to load.

What's stopping you?

In yesteryear, mobile apps were hard to build. Now, creating mobile apps is easier and more affordable, so their power is available, even for businesses with small budgets.

Providing accurate and detailed product information and costs may be the top priority. Over 70% of mobile app purchases suffer from promotions and discounts. Because mobile coupons can be produced quickly and redeemed immediately, your mobile app can offer a convenient and cost effective advertising tool.

If buyers have to sign-up to make use of the app, you have immediately made a valuable marketing resource too.